PTO - Pets Time Off

Who said that only humans need time off from their work? Do you know how much effort it takes to be a puppy or a turtle? “Pets Time Off” or PTO is a new startup that will help people to find trusted Pet sitters for their best furry friends.

Katie and Jen want to develop an identity which is playful, and evokes a sense of trust and community to its users... even if they have four paws!

Keywords
Playful
Happy
Connected

What I did
Branding / Illustrations / Roll-Out / Look and feel / Tone of voice