PROTECT WITH PRIDE

At Axon, every employee matters.
For our Pride Month 2024 , we've chosen the symbol of a lighthouse to embody the concept of a safe space. Just as a lighthouse guides ships to safety amidst turbulent waters, our branding aims to guide and support LGBTQ+ employees towards a sense of security, acceptance,and belonging!

Keywords
Inclusion
Safety
Protection

What I did
New Campaign / Ideation / Illustration / Roll-out